Born in Guatemala, educated in design, Sara dreamed of working at the companies whose products she admired. She moved to the US and earned a seat at the table at Hasbro, CBS Interactive, and ultimately 14 years at Cisco — designing products, leading teams, and facilitating innovation across the Americas.
From designing toy packaging to leading UX for enterprise platforms serving millions — every role deepened the same conviction: the best products start with the deepest empathy.
At Cisco, leading workshops for hundreds of people across the Americas, Sara noticed a consistent gap: US teams and LatAm teams were brilliant individually but struggled to innovate together. Language was only the surface issue — deeper cultural differences in how ideas are shared, decisions are made, and risks are taken were the real barriers.
When your Mexican engineering team says "sí" in a meeting, do you know whether they mean "yes, I agree," "yes, I heard you," or "yes, but I disagree and won't say so in front of others"? That's the kind of nuance that makes or breaks cross-border innovation.
Now, Sara is dedicated to closing that gap. She brings human-centered innovation — a practice that thrives on empathy, diverse perspectives, and rapid iteration — to the teams that need it most: cross-border teams building the future of LatAm-US business together.
Two markets. Two languages. One truth. The real need has no border. Neither do we.
"I don't just translate words between English and Spanish — I translate ideas, business cultures, and innovation methodologies."
"Innovación con alma. Tecnología con propósito. Diseñamos experiencias que se sienten, no solo se usan."
We use the most powerful AI design tools available — not to automate thinking, but to amplify it. Every AI output is filtered through human judgment, cultural fluency, and the question that matters most: does this feel right to a real person?